Business

The businesses that will thrive in the coming years are those that understand their clients’ changing demographics. It’s not enough to simply translate the words of a marketing campaign; a company must also translate the culture of its clients and customers. NACG has worked with businesses such as Johnston-Wells – and many of their corporate clients including Qwest Communications – in staff training as well as marketing to diverse customers. NACG also trains individual companies in marketing to diverse populations.

Schools

NACG is working with Adams County District 50 to produce a “customer care manual,” which will become a pilot training program for school districts nationwide. Customer care begins with internal staff, faculty, and administration as the begin to live out the message of “We appreciate and care about you.” External customer care invites parents, businesses, and the community at large to become engaged and partner with the school district in producing students of excellence.

Non-Profits

Too often, non-profit organizations approach different communities in the same way. And too often, those strategies fail, leaving non-profits to struggle for funds and volunteers. NACG has worked with such non-profit organizations as Assets for Colorado in diversity training, strategic planning, and fund-raising to ethnic communities.

Churches

The church believes it has a divine mandate to influence and transform the culture. In the United States, however, the church has lost influence by focusing on hot-button issues rather than on personal and communal transformation. NACG has trained board members and pastors of churches on sharing the gospel in ever-changing communities. Seminary-trained speakers can teach the leadership of your church about exegeting
diverse communities.

Politics

Our nation’s changing demographics has thrown the two-party political system into confusion. Strategies to achieve the vote of these populations are often ineffective. NACG can advise on packaging the message for these diverse communities, as well as define the issues that are of great importance to these particular voters.